Optima Racing Team - London's Premier Triathlon Club.

Cookies Policy


(www.optimaracingteam.com and www.optimaracingteam.co.uk)

What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Cookies are generated on the sites that you visit as well as by third-parties that websites work with to manage key elements of their business (user functionality, advertising and affiliate marketing, for instance). In most cases they do not involve or use personal information in any way.

They are extensively used online and have become part of the fabric and make-up of what has made the internet work so effectively for consumers and businesses. Without cookies many areas of functionality for example, user logins, shopping baskets and other customisation features will not work.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu for a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies.

How we use Cookies on www.optimaracingteam.com and www.optimaracingteam.co.uk

The cookies used on this website have been categorized based on the categories found in the ICC UK Cookie guide:

1) Strictly necessary cookies, 2) Performance Cookies, 3) Functionality Cookies, and 4) Targeting or Advertising Cookies.

A list of all the cookies used on this website by category is set out below.

Category 1: Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

By using our website, you agree that we can place these types of cookies on your device.

Category 2: Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

By using our website, you agree that we can place these types of cookies on your device.

Category 3: Functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

By using our website, you agree that we can place these types of cookies on your device.

Category 4: Targeting cookies or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

By using our website, you agree that we can place these types of cookies on your device.

Visit www.youronlinechoices.com/uk/ to find out more about online behavioural advertising. Plus, there’s some helpful videos here: www.youronlinechoices.com/uk/helpful-information

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First-party cookies (cookies set by us)

These are cookies set by the Optima Racing Team web domain known as ‘first-party’ cookies. Some are necessary to the functionality of the site, others provide information to us that we analyse to monitor and improve the site. These first-party cookies do not store or collect any personal information or anything that make you personally identifiable to us. Typically, the cookies generate a random, unique number to store information about a user.

Cookies for measuring the Optima Racing Team website usage

Google Analytics cookies: _utma, _utmb, _utmc, _utmv, _utmd,_utmz
  • Purpose: to record how many people are using the website and how they move around the site once they’ve arrived. Google’s privacy policy
  • Data stored by cookies:
    • _utma stores each user’s number of visits, time of the first visit, the previous visit and the current visit
    • _utmb and _utmc checks how long a visitor stays on the site: when a visit starts and ends
    • _utmz tracks where a visitor came from (search engine, search keyword, link)
    • _utmv and _utmd track visitor journeys through the site and classifies them into groups
  • Duration of cookies:
    • _utma expires two years after your last visit to this site
    • _utmb expires 30 minutes after your visit, or after 30 minutes of inactivity
    • _utmc expires at the end of a session (when you close your browser)
    • _utmz expires six months after it was last set
    • _utmv (not set) expires immediately
    • _utmd (not set) expires immediately
  • Where it is used: all pages of Optima Racing Team website
  • Impact on user’s experience of the site: none

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout

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Third-party cookies (cookies set by other websites through our pages)

Social media cookies

Some cookies are served by an external service when you use a page on our site, known as ‘third-party’ cookies. For example, on a number of pages we use ‘plug ins’ or embedded media such asYouTube videos. These cookies are specific to the third-party site domain – the data stored in them can be seen and managed by the third party, not by us. Although we can control whether we use the third-party services within our websites we do not have control over the cookies themselves. It is not always possible to identify precisely the information that the cookies store.

Follow us, Share Facebook cookies: reg_ext_ref, reg_fb_gate, reg_fb_ref
  • Purpose: to allow you to subscribe to Optima Racing Team social media channels or share Optima Racing Team content via Facebook. These cookies track registration effectiveness by recording how the user came to Facebook and are set when the browser is either not a Facebook user or is not logged in to Facebook.
  • Data stored by cookies:
    • reg_ext_ref: Follow us…Facebook cookie stores the external referrer, i.e. the Optima Racing Team web page addess from which Facebook was accessed
    • reg_fb_gate: Share this…Facebook cookie stores the Optima Racing Team web page address as the first page identfier as well as logged-out or non facebook visitor information
    • reg_fb_ref: Share this…Facebook cookie stores Optima Racing Team web page address as the last page identfier as well as logged-out or non facebook visitor information
  • Duration of cookies: 
    • reg_ext_ref: expires at the end of the session (when a user closes their browser)
    • reg_fb_gate: expires at the end of the session (when a user closes their browser)
    • reg_fb_ref: expires at the end of the session (when a user closes their browser)
  • Where it is used: news stories and blog posts on the Optima Racing Team website
  • Impact on user’s experience of the site: none


Google Maps: NID, SNID

  • Purpose: to enable traffic analysis to Google Maps
  • Data stored by the cookie: a unique identifier to allow visitor analysis; data is only used in aggregate
  • Duration of cookie: expires after six months
  • Where it is used: on web pages with embedded google maps
  • Impact on user’s experience of the site: none


Google Maps: PREF

  • Purpose: to set preferences for various services on Google
  • Data stored by the cookie: a unique identifier that allows visitor analysis
  • Duration of cookie: expires after two years
  • Where it is used: on web pages with embedded google services
  • Impact on user’s experience of the site: none


YouTube cookies: GEO, VISITOR_INFO1_LIVE, use_hitbox, PREF, recently_watched_video_id_list

  • Purpose: to track visitor views of YouTube videos embedded in Optima Racing Team web pages and usage of its services
  • Data stored by cookies: unique identifier that allow visitor analysis, data is only used in aggregate.
  • Duration of cookie:
    • GEO expires after seven months
    • VISITOR_INFO1_LIVE expires after seven months
    • use_hitbox expires at the end of a session (when a user closes your browser).
    • PREF expires after 10 years
    • recently_watched_video_id_list expires after 7 months
  • Where it is used: on web pages with embedded you tube videos
  • Impact on user’s experience of the site: none

We embed videos from YouTube using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page.

Vimeo video cookies: aka_debug

  • Purpose:
  • Duration: expires at the end of the session (when you close your browser)


Vimeo google analytics cookies: _utma, _utmb, _utmc, _utmv

Purpose: to track visitor views of Vimeo videos embedded in Hammond & Deacon web pages and usage of its services. Vimeo uses google analytics tracking cookies and these functions and duration are described the Google Analytics section above.

Flash cookie (Local Shared Object)

Flash cookies are small pieces of information set and accessed by Adobe Flash the browser application that lets you play or display Flash media files such as YouTube and Vimeo videos. The cookies are stored in a different location on your hard drive than standard cookies. More information about this cookie and how to remove it is available Adobe Macromedia’s Flash Player Help.

  • Purpose: stores information between sessions of using embedded Flash content
  • Data stored by cookies: a unique ID, tracking information, some configuration information about the computer running the movie.
  • Duration of cookie: no expiration date
  • Where it is used: on web pages with embedded flash content
  • Impact on user’s experience of the site: none
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How to Control and delete Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org

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Please read our privacy notice for our full privacy policy.